Shopify B2B and Wholesale Setup
Tiered pricing, bulk ordering, and payment terms for business buyers.
Shopify B2B and wholesale store setup is configuring a store to sell to business buyers alongside, or instead of, direct-to-consumer customers, with features like tiered pricing, bulk ordering, net payment terms, and buyer-specific catalogs that standard Shopify checkout doesn't handle by default. A store built only for D2C customers tends to force wholesale buyers into a checkout flow that doesn't match how they actually order. Bonsify is a Shopify services company by FetchSky that builds native iOS and Android apps, PWAs, new Shopify stores, platform migrations, custom apps, and more.
What's included
- Shopify B2B setup using Shopify's native wholesale features, or custom development where those fall short
- Tiered and customer-specific pricing configuration
- Bulk ordering and quick-reorder functionality for repeat business buyers
- Net payment terms and purchase order support
- Buyer-specific catalogs, hiding or showing products based on account type
Why B2B needs a different setup than standard D2C
Business buyers order differently than consumers: larger quantities, negotiated or tiered pricing, payment terms instead of immediate checkout, and often a need to reorder the same items quickly without rebuilding a cart from scratch each time. A store configured only for individual consumer checkout makes wholesale buyers work around functionality that isn't built for them, which shows up as friction, or as buyers going around the online store entirely and ordering by phone or email instead.
Bonsify configures B2B functionality around how the store's actual wholesale buyers order, whether that's Shopify's native B2B features or custom development for requirements those features don't cover, like specific payment term structures or approval workflows.
How the process works
B2B setup starts with a free audit or scoping conversation covering the store's current wholesale process, whether that's informal (phone and email orders) or an existing but limited online setup. From there, configuration or custom development proceeds based on what the store's buyers actually need.
Beyond B2B setup
Stores running both D2C and B2B often pair this work with subscription setup for recurring wholesale orders, or custom app development for buyer-specific workflows Shopify's native B2B tools don't cover. Bonsify handles all of it under the same team.
Getting started
A free audit or scoping conversation reviews the store's current wholesale process and scopes what B2B setup would involve.
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Yes, Shopify includes native B2B functionality, and Bonsify configures those features or extends them with custom development depending on the store's specific requirements.
Yes, buyer-specific catalogs and pricing allow both consumer and business customers to shop the same store with different experiences.
Yes, net payment terms and purchase order support are part of the standard setup.
The free audit or scoping conversation covers that starting point and scopes what moving to a proper online B2B setup would look like.
Timeline depends on whether native Shopify B2B features cover the store's needs or custom development is required, scoped during the initial conversation.
Yes, though most mobile app builds are D2C-focused, B2B ordering typically runs through a separate desktop or account-based workflow that Bonsify can also configure.
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