Install-to-Purchase Attribution
Tracking app and PWA installs through to actual purchase revenue, the mechanic behind Dockify.
Install-to-purchase attribution is the practice of tracking which app installs actually lead to a purchase, so a Shopify store can measure what the app is worth instead of assuming it. Most PWA and app install prompts stop at getting the install, with nothing connecting that install to whether the customer bought anything afterward. Bonsify is a Shopify services company by FetchSky that builds native iOS and Android apps, PWAs, new Shopify stores, platform migrations, custom apps, and more, and this attribution gap is the core problem Dockify, Bonsify's own Shopify App Store product, was built to solve.
What's included
- Install tracking tied to individual customer accounts, not just aggregate install counts
- Purchase attribution linking installs to actual orders, at any point after the install, not just the first session
- Discount-based install incentive setup, rewarding the install itself with a code
- Reporting on install-to-purchase conversion rate and revenue attributable to the app
- Integration with both native apps and PWA builds
Why attribution is the missing piece for most app builders
Existing PWA and app install prompts, across most of the category, handle getting the install itself but stop there. A merchant can see how many customers added the app to their home screen or downloaded it, but not whether that install actually drove a purchase, or how much revenue is fairly attributed to the app rather than to other channels. Without that link, it's difficult to know whether an app investment is paying off, or which install incentives are actually working.
Dockify closes that gap specifically: it prompts customers to add the store to their home screen, rewards the install with a discount code, and tracks install-to-purchase attribution from there, giving a direct revenue number tied to the install rather than a vague engagement metric.
How the process works
Attribution setup is built into every Bonsify app engagement as part of the launch phase, using the store's order and customer data to connect installs to purchases. For merchants using Dockify specifically as a standalone PWA install-and-reward tool, the same attribution tracking runs through the Shopify App Store listing.
BachaParty (bachaaparty.com) and Highfy (highfy.pk) both run apps with install-to-purchase attribution tracked this way.
Beyond attribution
Attribution data feeds directly into push notification strategy and ongoing app decisions, so it isn't a report that sits unused, it's part of how Bonsify tunes the app's retention and conversion approach over time as part of the optional support retainer.
Getting started
The free audit reviews a store's current install and attribution setup, if any, and scopes what a proper attribution system would look like, in days.
Ready to see what a done-for-you build looks like for your store? Start your free audit →
It's the practice of tracking whether a specific app or PWA install actually leads to a purchase, rather than measuring installs and purchases as separate, disconnected numbers.
Most focus on the install prompt itself and stop there, without connecting that install to downstream purchase behavior.
Dockify is Bonsify's own Shopify App Store product, usable as a standalone PWA install-and-reward tool, and the same attribution approach is built into full native app engagements.
Customers who add the store to their home screen receive a discount code, and that install is then tracked through to any resulting purchase.
Both. Attribution tracking is built into native app builds and available through Dockify for PWA-based installs.
A few days, based on the store's current app and tracking setup.
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